Saturday, September 03, 2016

#fluffernutter #adulting


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Thursday, September 01, 2016

Women's Philanthropy Fund -- Together Campaign

*UPDATE* This work won a silver Addy Award at the American Advertising Federation -- Amarillo awards ceremony.  This is additionally exciting because this is the first time an award in the category has ever been won.


I worked with the development team to come up with a campaign that we could implement on social media with the goal of increasing the Women's Philanthropy Fund members (more on that here: https://www.amarilloareafoundation.org/WPF)

The WPF makes grants available to nonprofit organizations that specifically work to benefit women and children.  I wanted to highlight that with this campaign.  The copy for the graphics lead women to the link and this year's members were the highest ever.  One of my favorite campaigns.

Monday, July 11, 2016

Dis-aray

This is a great county.  We live in the best country in the world.  Well, that's how we've branded ourselves over the past 200 years.  I happen to agree with this, but I think it's time to quit resting on our reputation.  See, I think, no I contend that we don't improve our country because we use the best as the excuse.  So, when someone complains about the goings on inside the US, inevitably someone says,  "Yeah, but we are the best country in the world."  Hinting that we should be glad of where we are, because we could have worse.

I don't like this. It's like, we can't make the country better because comparatively, we are.  I think we need to rethink how we approach being the best.  We much innovate and be better.  Here's a clip from "The Newsroom" and now cancelled HBO show:



This video brings up  some of the things we need to think about.  How can we be number 1 when we refuse to continue.

As I watch us war against one another on primetime TV, and I think, how can we continue?  We are in such a contentious time that we have forgotten that we are all Americans.

We are part of the problem or the solution.  I choose solution.  

Monday, March 14, 2016

Is it over yet?

Here we are again. We're on a fun little journey of a Presidential election cycle.... Yes, this means all of your friends... and enemies are blasting their social networks with their political persuasion.  All of them have become constitutional lawyers because they know what the forefather meant word-by-word.  It's the part of social networks that I loathe.

Yes, we are all entitled to our opinions.  You will never hear me say anything but that, but before Facebook and Twitter is was something you didn't feel like you had to share every day on the hour.

This has been particularly crazy election cycle, as both sides are really hammering each other.  You've got a massive cross-section of politics from socialism to anti-governmental rhetoric.  This has also been a super nasty season and cycle.  The narrative is divisive.  The politicians are divisive.  The parties are divisive.  We are divisive.

We are fractured.  We are splintered.  We are caught in the middle.  We are caught in the fringe.  We are caught up in a 24-hour news cycle that is not taking any prisoners.  We've politicians talking about the size of their manhood.  Politicians talking about how they are the continuation of President Obama.  Politicians who are not the establishment candidate, and who are, and who are accused of being.  Politicians talking about big banks and how corrupt they are.  Politicians talking about abolishing the FBI.  Really we have a lot of politicians talking about a lot of things, that I think a lot of us don't care about.  We have politicians "debating" on TV almost every night.  Again, lots of talk, little substance.

This is really more of a reality TV show than a President of the United States cycle.  It's like the Real Housewives, mixed with Survivor, and we're over here on naked and afraid.  I am sure our forefathers are mortified because I am mortified.

What makes this such a unique year is that this is happening on both sides and between both sides.  We feed this.  We are fed by this.

Part of the problem is we see our opinions as the most important, and if you disagree you are my enemy.  That's what I think is the saddest part of this whole thing.  We have decided that we are enemies if we don't agree, and if we do we are friends.  We have to stop that.  We must see others as people, not as things.  We have got to stop the bickering, and bad mouthing, and the grandstanding.  We are either all Americans, or we all are not.  It's okay to disagree, and it's okay to listen to opinions that we think are wrong.  We show our insecurity when we think we have to convert people to our side.  What makes America a great country is that we can disagree, and we can still be in the same country.

Turn off your TV and talk to someone with whom you disagree, and listen.  Seek to understand not to be understood.  Stop feeding the machine.