Thursday, September 01, 2016

Women's Philanthropy Fund -- Together Campaign

*UPDATE* This work won a silver Addy Award at the American Advertising Federation -- Amarillo awards ceremony.  This is additionally exciting because this is the first time an award in the category has ever been won.

I worked with the development team to come up with a campaign that we could implement on social media with the goal of increasing the Women's Philanthropy Fund members (more on that here:

The WPF makes grants available to nonprofit organizations that specifically work to benefit women and children.  I wanted to highlight that with this campaign.  The copy for the graphics lead women to the link and this year's members were the highest ever.  One of my favorite campaigns.

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