*UPDATE* This work won a silver Addy Award at the American Advertising Federation -- Amarillo awards ceremony. This is additionally exciting because this is the first time an award in the category has ever been won.
I worked with the development team to come up with a campaign that we could implement on social media with the goal of increasing the Women's Philanthropy Fund members (more on that here: https://www.amarilloareafoundation.org/WPF)
The WPF makes grants available to nonprofit organizations that specifically work to benefit women and children. I wanted to highlight that with this campaign. The copy for the graphics lead women to the link and this year's members were the highest ever. One of my favorite campaigns.
I worked with the development team to come up with a campaign that we could implement on social media with the goal of increasing the Women's Philanthropy Fund members (more on that here: https://www.amarilloareafoundation.org/WPF)
The WPF makes grants available to nonprofit organizations that specifically work to benefit women and children. I wanted to highlight that with this campaign. The copy for the graphics lead women to the link and this year's members were the highest ever. One of my favorite campaigns.
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